Allure Gems

Discover the Art of Diamond Jewelry with Us.

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ALLURE GEMS was started in 2007 by a small group of individuals with over 100 years of experience in the jewelry industry experience. With backgrounds in sourcing, product development, merchandising and marketing they shared a common vision that the industry was entering a period of profound change and they not only wanted to be part of that change but wanted to shape it as well.

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Allure Gems is here to help you shape the future of the jewelry industry. Through product development, direct sourcing, technology, and marketing, we give independent jewelers a quality, cost, and time advantage that isn’t available elsewhere. Between our headquarters in New York City and our factory, our team prioritizes quality products, exceptional customer service, and a reliable and sustainable supply chain.

Consider us your partner for all your mined and lab created diamond jewelry needs including, bridal, diamond classics, and diamond fashion.