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Allure Gems

Discover the Art of Diamond Jewelry with Us.

ALLURE GEMS was started in 2007 by a small group of individuals with over 100 years of experience in the jewelry industry experience. With backgrounds in sourcing, product development, merchandising and marketing they shared a common vision that the industry was entering a period of profound change and they not only wanted to be part of that change but wanted to shape it as well.

Allure Gems is here to help you shape the future of the jewelry industry. Through product development, direct sourcing, technology, and marketing, we give independent jewelers a quality, cost, and time advantage that isn’t available elsewhere. Between our headquarters in New York City and our factory, our team prioritizes quality products, exceptional customer service, and a reliable and sustainable supply chain.

Consider us your partner for all your mined and lab created diamond jewelry needs including, bridal, diamond classics, and diamond fashion.

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