About Us

The Prime Jewelry Group includes forty of the jewelry industry’s leading manufacturers who host an annual invitation-only buying event set in a luxurious and relaxed setting.

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Prime Events bring select groups of high quality, independent jewelers from around the country together with leading manufacturers to provide opportunities to preview new designs and forge lasting business relationships.

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This year, Prime is celebrating its 21th year at The Meritage in Napa Valley. The event will kick off on Sunday, August 10 with a Welcome Reception.  Dates for the buying event are Monday & Tuesday, August 11 and 12.

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Qualified retailers are rewarded with a buying experience that is both distinctive and unparalleled, where every need is anticipated and business is conducted in an unrushed atmosphere.

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Prime Events provide more of what every retail jewelers desires…

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• More time to focus on the jewelry brands desired

• More enjoyable approach to conducting business

• More opportunities to cultivate strong relationships with preferred suppliers

• More social events to network with peers, complete with gourmet food and cocktails

• More incentives, including complimentary air and hotel accommodations, as well as social events

• More of an experience that focuses on the jeweler’s personal needs

• More time to enjoy the beautiful scenic setting of Napa Valley

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The Prime Event is the perfect time to preview the latest designs from the Prime members and to experience a higher standard of our trade show that is a complete pleasure.

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Don’t YOU deserve the extraordinary experience of Prime?