Being a mother of two and raised in a small town helped Alisa design jewelry that fulfils her two requirements, fashion and affordability. “Designer jewelry should be both fashionable and affordable to everyone,” states Alisa. I saw too many customers walk out of my mother’s store unable to buy the pieces they desired because of price. I want to have something in my line for everyone. Every woman and mom should feel great about themselves. There is no better way than a piece of jewelry” See Alisa’s complete collection of bridal and diamond fashion jewelry.